The people behind MARKETSARTHI
We started this because we believe AI belongs to everyone. Not just big tech.
We saw a gap. We filled it.
Every conversation about AI happened in two worlds. Silicon Valley burned millions on experimental models. Meanwhile, back in India — a school principal, a factory owner, a retail chain manager — all knew AI could transform their operations but had zero idea where to begin.
MarketSarthi was founded to bridge that chasm. We do not sell magic. We sit with you, understand your actual problems, and build AI that solves them using the software you already run, at a price that makes sense for an Indian business.
Today, we have delivered over 200 AI projects across 15 industries. Every single one began with a conversation. The same one we would love to have with you.
Meet the founders
Business acumen meets technical depth. Raju and Pallav built MarketSarthi from the ground up.
Raju Singh
Business Strategy & Vision
With over 15 years in business strategy and digital transformation, Raju has guided companies from paper-ledger operations to AI-driven enterprises. He leads MarketSarthi's vision, client partnerships, and growth strategy. His core belief: technology only matters when it serves a clear business outcome.
Pallav Singh
AI Architecture & Technical Strategy
A machine learning engineer with deep expertise in NLP, computer vision, and cloud-native architecture. Pallav has architected AI systems for over 100 clients. As AI Advisor, he guides MarketSarthi's technical direction, ensuring every solution is robust, secure, scalable, and built on ethical AI principles.
Our core values
The principles that guide every decision — from the projects we take on to how we handle your data.
Democratise AI
AI should not be a luxury. We make it affordable and accessible for every Indian business, regardless of size.
Real Partnership
We embed in your operations. Your goals are our goals. No hand-offs, no ghosting, no vanishing after the invoice.
Practical Over Flashy
No hype, no jargon. If a solution does not deliver measurable value to your business, we simply do not build it.
Built for India
We understand Indian languages, workflows, and business realities better than any overseas vendor ever could.
Data Is Sacred
Enterprise-grade encryption, on-premise deployment options, NDAs standard. Your data never leaves your control.
Always Improving
AI evolves daily. So do our models, methods, and team. Every client benefits from our continuous learning.
Want to work with people who actually listen?
Tell us what you do. We will tell you honestly what AI can do for your business — and what it cannot.
Get In Touch